| Type | Consumer electronics |
|---|---|
| Industry | Audio |
| Founded | 2008 |
| Headquarters | Newburyport, Massachusetts |
| Area served | Global |
| Key people | Dr. Dre, Jimmy Iovine |
| Products | Headphones Audio equipment, audio accessories |
| Website | beatsbydre.com |
Beats By Dr. Dre is a brand of headphones and loudspeakers marketed by hip-hop/rap musician Dr. Dre and Interscope-Geffen-A&M Records chairman Jimmy Iovine under Beats Electronics LLC.[1] There are six versions of the headphones and six versions of the earphones, which are manufactured and distributed under exclusive license by Monster Cable Products.
There are two branches of the Beats headphone family; In-ear headphones such as iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by LeBron James and on-ear/over-ear headphones such as Studio, Solo/Solo HD/Solo HD (RED), Wireless, Mixr, Executive, and Pro.
Headphones from the Beats family include the "Beats Solo HD," a high-definition on-ear headphone, which is available in red, black, or white. The "Red" version is made specifically for Irish musician Bono's Product RED charity group. Beats by Dre has also teamed with David Guetta for "Mixr" - a model targetted for DJs. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional DJ market. The "Wireless" are on-ear headphones with wireless technology which needs to be recharged and uses Bluetooth technology. The "Beatbox" is a compact speaker with both an iPod dock and 3.5mm stereo jack The original "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate. In 2011, Beats by Dre released limited edition of Beats Studio with 6 colors, such as magenta, orange, purple, silver, blue, and green. The upcoming "Beats Executive" is the second headphone from Beats to feature noise-cancellation. It also has an auto-off feature, a brushed-aluminum finish and leather headband.
Beats is partnered with HP to launch desktop and notebook branded as "Beats Audio" products.[2] They also partnered with Chrysler Motors to make "Beats Audio"-branded Chrysler 300s.[3] In August 2011 a 51% stake was taken in the company by mobile phone manufacturer HTC after a $300 million investment.[4]